With all the talk of Facebook, Twitter,and today Google , it’s very simple to forget a number of the good, tried-and true marketing tactics. For instance, the autoresponder. I started using autoresponders , and since then it’s become a consistent part of marketing.
While autoresponders may not be as sexy as some of the new social media, it’s a way of marketing that ought to and to avoid becoming overlooked. Here’s why. We get flooded with information via sms messages, Twitter tweets, or Facebook status updates – the information is endless. We don’t often retain what we read or hear simply once. That’s why there’s the “marketing rule of seven,” basically it takes seven impressions to your book, message, or product specifically for your consumer to take notice. Certainly it’s conceivable that you could manually send email messages for your list of clients. But if you’re attempting to run a business, produce a product, write new books, and all of the other things that fill your day, this truly isn’t very reasonable.
Why an autoresponder?
As your email list starts growing and also your followers start multiplying, you really want to automate as much as you can. You might not like the idea of automating your marketing, but without a certain amount of automation your marketing won’t ever grow beyond what you can handle per day.
Yes, we all desire a personalized experience throughout the company, and trust me when I say that the certain amount of automation will enable you to do just that. As an example, we have now automation handle all of our newsletter sign ups. These tend to be people that come to our website and want to subscribe to our newsletter. They don’t require a personalized email; they often times don’t need to call. They generally only want information. Other individuals land on the site who want more than just information, and they give us a call in a number of other methods. But the autoresponder that’s in place makes it possible to manage the flow of new users that find us. In addition it keeps us on their radar screen. I create and deliver tips, insights, and helpful advice in two separate emails via our autoresponder. Giving the subscriber good helpful information that they can put to use within their marketing campaigns.
Very often what happens is the subscriber will get a hold of me and say that is a great idea and I need to implement it inside my marketing portfolio, however i do not have any time and or confidence to accomplish this. I end up selling the service which is a win win situation.
For us it increases sales as well as a deeper relationship with the client.
The client ends up with increased sales without extra work at a price with zero interruption in their daily flow and routine.
Understanding how a good autoresponder works
For an autoresponder to be effective it needs to be populated with small bits of information that might be delivered sequentially over a period of time. In order to encourage people to join your autoresponder you will need to offer them something they are in need of. I’ve talked a lot about the “ethical bribe” for getting somebody to join your newsletter. The autoresponder is very similar; give them something they are in need of which allows you to get what you need: their e-mail address.
To understand how autoresponders work think of the last time you subscribed to an internet based e-course or some other kinds of “drip marketing campaign.” You gave your e-mail address as a way to get something useful for return. That value was delivered by means of information, and many times this information was not delivered at one time. A reliable autoresponder is merely a one-shot deal; it’s a system that drops information one bite at a time into the end-user’s email inbox. When I was first introduced to autoresponders I wasn’t really sure the best way to use them. Then I remembered that most of us are all content creators. At this time in our careers we probably have more content by means of blog postings, Twitter updates, and e-books than we ever thought we might. This content has enormous value not just as a whole product, but additionally as bits and pieces.
How would you utilize an autoresponder?
There are lots of uses for an autoresponder. Like i mentioned we work with it for our email capture. It’s our ethical bribe and people like it. However you can make use of an autoresponder for just about anything. Here are a few ways I’ve seen an autoresponder used:
Lessons: e-learning is a fun strategy to deliver information. You can drop lessons into an email that delivers them right to your customers’ inbox.Exclusive content: giving your end-user access to exclusive content via an autoresponder is yet another great idea.Book teasers: you’ll be able to deliver all or any of your book via autoresponder. and provides the subscriber option to “Buy it Now” if they needed to.Tips, wisdom, insight: deliver your brilliance via an autoresponder Interviews with experts: your consumers might love these interviews, they are often print or video, in which case you’d point them to your YouTube channel.Questions, questions, questions: readers love questions, specially the most frequently asked questions you might get.Timing of your respective messages
Before you decide to embark on your autoresponder campaign I encourage you to actually generate a publishing schedule. My recommendation is to keep the first couple of emails close together. So, immediately when someone signs up they get email #1, then two days later they get #2, and two days after that they get #3. From there I will usually space these out a bit more ensuring my tips can actually spread out over almost three months. As soon as we get through that first three or four email sequence, I highly recommend dropping back to once every 10 days. Remember, you’re still connecting with your end-users but you’re not staying in their face (and cluttering their email) in some obnoxious way.
How long should my auto responder be and how many messages should I have?
For me personally autoresponders should be short. I keep them to 200 words or less. Especially when you’re delivering frequent content during days 1-4 of your sequencing, you don’t want people to have to read a lot. I can almost guarantee you if they do they’ll un-subscribe from your list.
How many that you should have is entirely up to you. You might possibly consult with some Internet marketers who say you must always be communicating with your end-users but keep in mind the funnel that you’re engaging with. Our autoresponder is the key to our newsletter, which goes out every two weeks. We don’t wish to inundate them with too much content, so at some point our autoresponder ends but gives the end-user the option to restart the sequencing.
What you shouldn’t do with an autoresponder
Years back when autoresponders were first being used by marketing mavens, they were often used to sell. The autoresponder was part tip and mostly a sales pitch. This worked for a while, however i can guarantee you it won’t work anymore. Nowadays, it’s all about content. Good quality, helpful advice and great content. Be sure that your autoresponder is 99% helpful or entertaining content and only 1% marketing. As a matter of fact we don’t even really market in our autoresponder. Instead, we invite folks to get in touch with us for a free 30-minute consultation. Remember the call to action. Each autoresponder should have a call to action without being overly pushy. You’ll keep your readers a lot longer like that and create an amazing marketing funnel of loyal and buy-ready followers.
Autoresponders l recommend is Get Response, they allow others to import their current email collection of clients straight into the system with ease and no effort on the side of your client