4 great ways to build your brand on Instagram
by Daniel Caron
4 great ways you could use Instagram to build your brand
1) Grow your Instagram following with strategic partnerships.
One of the biggest frustrations for most companies getting into Instagram is that they don’t know how to grow a following. Without a large number of followers, how can it possible to have an effective marketing channel?
But based on a case study “Foundr Instagram account”, buildinging your following is not as complicated as it might seem. There’s one method in particular that is used to quickly grow an Instagram following to 10 k in just a couple of weeks: teaming up with other Instagram accounts.
First, create a list of popular Instagram accounts that your target audience would be involved with. When you’ve find them, you can partner with them for what is called “shout-outs,” there are two different types either paid or unpaid. Here’s how the two are different :
Unpaid shout-outs are normally called “share for share.” You share one another’s content, and you both encourage your followers to follow the other account. You get access to their audience, and visa versa.
Firstly with free shout-outs, pay attention to accounts that have similar reach as yours. The owners of those accounts will be more receptive to a share for share partnership, since both sides will benefit about the same.
But if you want to broaden your reach to accounts with bigger pools of followers, you may want to try paying for shout-outs. This is how an unpaid shout out would entail. You both share an image from each other accounts & encourage the followers to follow them, as well.
If you don’t have a budget for social media, you may want to skip this portion, paid shout-outs can be a great way to gain alot of followers — and get them fast.
With paid shout-outs, you’re focus should be on accounts that have much larger numbers & a strong level of engagement (accounts where 2-3% of their followers “like” their content).
Foundr spent about $100 on shout-outs in the first two weeks of their Instagram account, and it was very well spent. This became a big part in getting therer first 10 K in followers.
Make sure you ask for a call-to-action in the shout-out, where the account owner is actually asking followers to do something In Our opinion the best strategy is just to ask their followers to follow your Instagram account.
As you begin to gain your first few thousand followers, you can begin to drive those followers to your website, engage with your brand, and subscribe to your email list.
2) Build your email list by converting your followers into subscribers.
As you know, email marketing is crucial to a growing business. Your email list are your customers. These are your supporters — the people who will buy your products & services.
Instagram has been an important pert of email subscribers for a company like Foundr, they convert around 15,000–30,000 followers into subscribers each month.
If you are familiar with Instagram’s limits, you may be thinking to yourself how does this happen. After all, Instagram doesn’t allow links in photo descriptions.
That’s where a great bio comes into it.
A lot of businesses find it hard to get followers to click the links in their bios because the tendency is to overload bios with … useless info. Stop doing this and start writing your bio like you would a Tweet: short, useful, and packed with intention.
Here is an ease strategy : In your bio, be specific and use a call-to-action with a memorable URL that leads followers to a unique page on your site.
At that time you can convert those visitors by making sure the page they have landed on is packed with good information. We make sure we deliver a ton of value to each follower who clicks the bio link. The URL in our bio brings followers to a page that both enrolls them in a free course and offers them two PDFs packed with actionable content.
Once you’ve put the systems in place to entice the followers to click on the link in your bio, but also to lead them to insanely useful content, start driving followers to your bio by including calls-to-action in your image descriptions. Your photo caption leads to your bio, your bio leads to your link, your link leads to a huge offer of value.
3) Create content that’s worthy of being shared by others.
An Instagram strategy that includes creating beautiful, and easily read content that not only resonates with your audience but also drives them to share and interact with your brand is crucial, and can explode your growth.
A great Instagram post can be boiled down to a formula, and requires two elements: beautiful imagery and engaging text.
Choose images that tell a story or elicit emotion. Such as below
What this will look like for your business will depend on your industry, but think outside of posting images of your own products and services. Posting about yourself repeatedly on social media is like being that person at a party who talks constantly about themselves. Also, beware of copyright issues. If the image is not your own, request permission to use it or source non-attribution-required photos. (royalty-free stock photos here.)
Text Your Followers Will Read
You don’t have to add text to your Instagram posts, but doing so give you way more interest in what your posting
Text can range anywhere from a question that makes you think to a great, motivational quote. We encourage you to experiment with the latter, as a study conducted by Jonah Berger, author of the book Contagious: Why Things Catch On, shows that “high arousal” emotion causes us to want to share far more than things that do not elicit such emotion.
You can create a stunning visual without having to hire a designer. You can use an app called WORDSWAG to quickly and easily create images like the one you see below. (If you’re an Android user, try Phonto.)
Make sure to include your branding or logo as part of all of your pictures and posts.
This step haswill build brand awareness to your Instagram followers, but it also spreads as your Instagram content is shared on other platforms.
After you’ve mastered your Instagram content, and you now have systems in place that will create followers and email subscribers, it’s important to make sure that your followers are engaging with you to maximize your reach.
4) Foster a community of highly engaged followers.
Engagement comes in many forms, including followers sharing your content, interacting with it some way, tagging their friends, and clicking on your calls-to-action. In this section we’ll go over some of our tactics for fostering a community of highly engaged followers on Instagram.
Post When Your Followers Will Actually See Your Content
Have you ever posted something to social media that you think will do really well, only to be met with crickets? Nobody liked post, nobody shared it with their friends, and the only comments you landed were from spambots.
While it’s easy to assume you miscalculated the potential of the post, it could just be that you posted the update at the wrong time. After all, networks like Instagram, Twitter, and Facebook are simply feeds: the newer the content (with some exceptions), the higher up it will be in your followers’ feeds.
To avoid this happening again, develop a pipeline of automated updates to be posted when your followers are actually going to see them. We use Iconosquare to find out when most of our followers are online. The service analyzes your followers’ activities and reports back with the best time to schedule your posts.
Posting when the largest portion of your followers are online will ensure your content is working overtime for you.
Make Sure You Ask For Engagement
A lot of brands and companies will start Instagram accounts and become frustrated when people aren’t engaging with their photos.
It seems so obvious and simple, but sometimes actually asking for your audience to engage makes all the difference. You can either include the action you want your followers to take as part of the image itself, or include it in the description of your post.
The best tactic? Both … as long as it’s specific and actionable. For example, ask them to “double tap” if they agree with your post, or tell them to tag a friend like we did in this post:
Instagram is a social platform with tremendous potential for businesses in almost any industry. And if you use Instagram strategically, it can have a significant impact on your reach, brand awareness, and ultimately the revenue of your company.
Do This Yourself Or Hire Our Great Social Media Marketing Team To Do This For You call Today Toll Free at 1-888-388-3688 or email us from our contact page
June 26, 2017